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A Brief History of Woking Yamaha 1959-2009 (formerly Continental Motorcycles)
Early days
Continental Motorcycles was founded by Jack Reeder. He’d had a small motorcycle workshop behind a hat shop in Guildford Road, Woking. Having outgrown the space and annoyed the neighbours there he moved to new premises in Chertsey Road at the junction with Boundary Road where ‘Continentals’ was born in 1959.
Continental Motorcycles was founded by Jack Reeder. He’d had a small motorcycle workshop behind a hat shop in Guildford Road, Woking. Having outgrown the space and annoyed the neighbours there he moved to new premises in Chertsey Road at the junction with Boundary Road where ‘Continentals’ was born in 1959.
The 60’s were the days of mods and rockers, scooters and motorbikes. Continentals became an agent for Lambretta, Vespa, Zundapp, Maico, Rumi, Dick Dick Demm, Peugeot, Puch, N.S.U. and also Honda. These were the heady days of the Honda Cub C50 (click here to see the advert) and the business boomed through the mid-sixties. However by the end of the decade things weren’t so rosy for the industry in general and, in an attempt to keep up with the times, the shop was re-branded as ‘Two Wheel Happening’ with Pepsi-Cola on tap, mood lighting, dolly girls and loud music.
The 70’s. Jack diversified into cars and set up a 4 wheel dealership in Maybury Road leaving two of his mechanics, Maurice and Bob to take over the Continental Motorcycles name. In April 1971 they moved the business from Chertsey Road to it’s current location, a former fresh fish and game shop, in Goldsworth Road. Here they continued their workshop service and traded used scooters and motorcycles. Fortunately the industry was starting to recover and business boomed once
again. They began selling new machines becoming agents for Honda, Suzuki, Yamaha and Kawasaki. At one point they had a double fronted shop, also occupying a showroom area where the KwikFit car park now stands.
Click the pictures for full size images.
